Brand yourself – distinguish yourself

‘You are not special. You are not a beautiful or unique snowflake. You are the same decaying organic matter as everything else.’ Who thought that Tyler Durden was too gloomy in Fight Club has to pay attention. Especially when using social media platforms to build a personal brand. You are not alone! So, what is building a personal brand about? Once it was just used for finding an employer and achieving quick job promotion. With the increasing popularity of social media it has obtained a different connotation. The aim of personal branding is to present yourself as a brand by pointing out your personality, knowledge and experience in order to distinguish yourself from others. The most important change today is that it’s not only one-way communication – you promote yourself- anymore.

Nowadays, communication is interactive – you promote yourself, others react, discuss and judge- on social media. Therefore good personal branding is even more vital for personal success! Most likely seen as essential, when it comes to personal branding, is being authentic, consistent and distinct throughout all types of social media. Have a look at Brian Hollowaty’s presentation we found on SlideShare. He highlights the critical points and challenges of branding yourself on social media. We could not have done it better!