Google social search - be more visible!

By launching google social search, google pays even more tribute to the importance of social networks. Social search is a feature that gives you content edited by members of your social networks as the search results. Why can that be helpful? In some cases, it might not be so relevant to you what the general search produces for you search request. Information your peers and colleagues share about this topic can be more helpful, for example because you trust their opinion or know you have similar interests. Finding a friend's blog about, for example, his Africa trip, can be of more value than getting a list of travel agencies and general travel guides.

So, how can that help you to improve your self branding in social media? We've talked about the organization of your profiles and what to do and what to avoid in former posts. Once decided which networks may help you boost your career, add those to your google profile. Now everytime someone in your networks searches for a topic you have written about in your blog, online CV or on twitter, you will appear in the social search results. That gives you an even greater chance to position yourself as an expert of your field of interest. Also people who are not aware that you are the person to ask will be lead to your profiles like this. Furthermore, social search can make it easier to find out who to contact if you're interested in a certain company or job position. Just type in the company name and get results of the contacts who might have exactly the kind of knowledge that will make your application better than others'.

Let google employee Matt explain to you how it works: