Welcome to our blog!

Hi everyone,

We are a group of students at the University of Lugano (USI), Switzerland. On the occasion of our digital marketing course we started this blog about personal branding on social media. In the future you will find here articles concerning your virtual identity that you might find helpful.

Everyone of us is already involved in personal branding. Impression management takes place in all kinds of every day situations. We do it when we get dressed or when we talk to people. This is how we try to influence the impression that other people might form about us. Since we spend more and more time on the internet where information about us is available through social media, it becomes increasingly important to keep an eye on the way people could perceive us in the digital space. Especially since hiring managers started to use search engines to screen their candidates.

Our blog will continuously provide you with a set of useful methods for generating a distinguished web presence that could be beneficial in aspects of life.

Your

BrandYourself-Team

PS: As you can see from the picture, we are all more or less social media addicted. Even during the breaks at uni we skype or chat instead of talking to each other ;-)